WE ARE NOT AN ADVERTISING AGENCY.

We do, however, exist on that fine line in between. We are creative development and content production in the interest of results driven marketing at the core. We have developed this philosophy to fill a need – and that need stemmed from a scenario I have repeatedly been encountering with traditional and new media advertising agencies alike; and that is they would have an amazing idea for their brand, but their creative extended only as far as an overarching brand experience. And the gap that was left could only be filled by those who lived and breathed the execution and creation of the content. The agency’s role remains vital. They know their client and that client’s brand in and out, but is now having to engage the production company in a collaborative effort on a much different level. Often relenting more of the “creative” control as far as what’s this thing going to look like at the end of the day. We see less and less “boards” and more and more (and bigger) ideas and creative briefs. And the harold group is designed to handle that kind of project workflow.

While quite familiar with the traditional advertisement, harold group loves new media and specializes in creating content and effective marketing solutions for the online and mobile adspace

So, whether creating traditional commercials for broadcast television or multi-platform marketing assets for the web and mobile devices, harold group delivers engaging content for a pleasurable, memorable and blog-able consumer experience.

mobile...

Partnering with companies like Mediatronica who are at the forefront of the mobile marketing revolution and developing mobile apps for clients like Coca-Cola and Avatar.

social networking...

The blogosphere may as well be the Wild West - how can you harness the power of a lightning fast information stream and the unpredictability of user generated (consumer) content. Harold and our creative partners have been testing the waters and have some solid solutions. Twitter, Ning, Vimeo? Any of these ring a bell? Well... they should if you plan on tapping emerging markets and the 22 - 34 demo.